Objective: Turning Interest into Enrollments
Sanskriti aimed to attract inquiries and convert them into enrollments for classes from Preschool to Grade 12. The goal was to reach parents actively searching for top-tier schools and highlight the institution’s holistic education approach and academic excellence.
Our Winning Strategy:
🎯 Hyper-Targeted Audience Approach
- Focused on parents looking for quality education, holistic development, and top schools nearby.
- Refined targeting through Google Ads & Meta Ads for maximum reach and intent-based engagement.
🎨 Impactful Creatives & Messaging
- Designed engaging visuals and compelling ad copy to highlight Sanskriti’s values, teaching methodologies, and success stories.
- Communicated key differentiators that set Sanskriti apart from competitors.
📈 Optimized Lead Generation & Nurturing
- Captured high-intent inquiries with strategic ad placements.
- Engaged and nurtured leads through follow-ups and personalized communication, ensuring higher conversion rates.
The Results:
🔥 360+ quality leads generated in just 2 months.
🔥 70+ enrollments achieved, resulting in a strong 19% conversion rate.
🔥 Cost per enrollment optimized to INR 4,500, ensuring campaign efficiency.
🔥 High ROI with enrollments driving direct revenue impact.
The Bottom Line:
With a targeted marketing approach, engaging content, and smart lead nurturing, Sanskriti successfully converted interest into enrollments, reinforcing its reputation as a premier educational institution.🎓 Looking to drive admissions for your institution? Let’s make it happen! 🚀