Objective: More Than Just Leads—Delivering High-Intent Homebuyers
EIPL’s Cornerstone, a premium real estate project, needed a strategic digital approach to generate high-quality leads and maximize conversions—all while keeping the cost per lead (CPL) optimized.
Our Winning Strategy:
🚀 Hyper-Targeted Meta Ads
- Laser-focused audience targeting to attract serious buyers.
- Eye-catching creatives showcasing property size, pricing, and possession timelines.
Smart lead forms with qualifying questions to filter high-intent prospects.
🔍 Google Ads with Precision
- Smart bid strategies—balancing manual bidding and Target CPA to maximize ROI.
- Negative keyword refinement to eliminate irrelevant traffic.
- Optimized landing pages featuring breathtaking property visuals, pricing, floor plans, and a well-structured lead form.
💬 Seamless Engagement & Follow-Ups
- Chatbot integration for a conversational lead capture experience.
- Automated WhatsApp follow-ups for instant engagement and brand recall.
- Feedback loop with the sales team to continuously refine ad targeting and lead quality.
The Impact:
🔥 28% site visit rate – From digital clicks to real-world property visits.
🔥 3% conversion rate – Generating not just leads, but serious buyers.
🔥 Optimized CPL – More value, less wasted ad spend.
The Bottom Line:
By blending data-driven targeting, high-impact ad creatives, landing page optimization, and automation, this campaign didn’t just drive traffic—it drove real results.
📈 Looking to supercharge your real estate lead generation? Let’s make it happen! 🚀