Objective: Turning Up the Volume on Foot Traffic & Engagement
CaraCara, a newly launched F&B brand in Hyderabad, aimed to establish itself as the go-to destination for live music, parties, and celebrations. The goal was to drive inquiries and footfalls for its weekly music band events while positioning it as a premier nightlife and dining venue.
Our Winning Strategy:
🎯 Precision Audience Targeting
- Extensive testing to refine interest-based targeting.
- Focused on people interested in live music, nightlife, and dining experiences in Hyderabad.
- Engaged a social-first audience that actively seeks entertainment venues.
🎨 High-Impact Creatives & Ad Copy
- Visually compelling creatives showcasing the ambiance, live music experience, and vibrant party atmosphere.
- Messaging that resonated with the audience, emphasizing exclusivity and excitement.
💬 Seamless Lead Generation & Engagement
- WhatsApp-driven inquiry model to facilitate quick and direct bookings.
- Instagram DMs, comments, and calls as additional engagement touchpoints.
Campaigns extended to drive lunch crowds daily, boosting overall venue traffic.
The Results:
🔥 30+ direct inquiries per event night (Thursday – Sunday) attributed to ads.
🔥 Significant organic engagement through Instagram DMs, comments, and calls.
🔥 Consistent footfall growth across both music events and daily dining experiences.
🔥 Optimized Cost Per Inquiry (CPI) delivering strong ROI.
The Bottom Line:
By leveraging a strategic mix of targeted advertising, engaging creatives, and seamless WhatsApp lead capture, CaraCara saw a steady rise in footfalls, strong brand engagement, and a growing reputation as Hyderabad’s hottest entertainment spot.