Objective: Bringing More Guests to Experience Authentic Middle Eastern Cuisine
Afghan Kitchen, a Salt Lake City, USA, based restaurant specializing in authentic Middle Eastern cuisine, sought to increase foot traffic and attract local diners. The goal was to establish a strong local presence, enhance brand awareness, and ensure a steady influx of diners through strategic digital marketing campaigns.
Our Winning Strategy:
🎯 Precision Audience Targeting
- Leveraged Google Ads to capture high-intent local users searching for Middle Eastern cuisine.
- Deployed Meta Ads to build awareness and generate interest among local food lovers.
- Optimized targeting based on demographics, interests, and dining preferences to reach the right audience.
🎨 Engaging Creatives & Messaging
- Designed visually appealing creatives and compelling ad copy to highlight signature dishes, restaurant ambiance, and special offers.
- Used Google Display Ads and social media ads to spark curiosity and attract new customers.
🔍 High-Intent Search & Performance Max Campaigns
- Implemented Google Search Ads and Performance Max (PMax) campaigns to convert online searches into in-store visits.
- Focused on dining-related search terms to capture users actively looking for Middle Eastern restaurants in Salt Lake City.
📢 Consistent Engagement & Retargeting
- Engaged with users through remarketing ads to keep Afghan Kitchen top-of-mind.
Encouraged visits with special promotions and customer testimonials.
The Results:
🔥 500+ in-store visits every month consistently for the last 6 months.
🔥 Increased brand awareness, with strong engagement across Google & Meta platforms.
🔥 Optimized ad spend, ensuring maximum ROI on marketing efforts.
🔥 Higher repeat customers and word-of-mouth referrals from satisfied diners.
The Bottom Line:
With a strategic mix of high-intent search ads, engaging creatives, and precise audience targeting, Afghan Kitchen successfully increased foot traffic and built a strong local presence.
🥘 Want to drive more customers to your restaurant? Let’s cook up a winning strategy! 🚀